About Louvela
Louvela is a boutique activewear label founded on the Gold Coast, Australia, born from a desire to create something authentic, purposeful, and deeply personal. Rooted in tradition yet driven by modern vision, the name Louvela is a tribute to a cherished family name passed down through generations—symbolising strength, continuity, and legacy.
Every Louvela piece reflects the spirit of individuality, empowerment, and community. As a small, founder-led business, Louvela is built on a foundation of intention—designed to make women feel powerful, supported, and confident in motion. Every collection is thoughtfully developed, with a focus on fit, fabric performance, and timeless silhouettes, made to move with you and made to last.
At Louvela, we believe in more than just clothing. We believe in connection, in courage, and in building a brand that grows alongside the women who wear it.
Meet the Founder – Jasmine Mounsey
At just 20 years old, Jasmine Mounsey founded Louvela with a vision to create something entirely her own, something intimate, powerful, and enduring. Inspired by her love for movement, fashion, and personal growth, Jasmine has brought her vision to life through hard work, authenticity, and a commitment to quality that exceeds trend.
Based on the Gold Coast, Jasmine channels her creative energy and entrepreneurial spirit into every detail of the business, from product design to customer experience. With an eye for aesthetics and a heart for community, she built Louvela not only as a label—but as a lifestyle and a safe space for women to feel seen, supported, and stylish in every season of their lives.
Jasmine's approach is deeply personal. As a young female entrepreneur navigating the complexities of building a brand from the ground up, she stands for the power of backing yourself, no matter your age, background, or resources.
Meet The Team
Executive Coordinator – Sophie
Louvela wouldn’t be what it is without Sophie — my best friend turned business powerhouse.
From the very first day I asked for help, Sophie didn’t hesitate. She stepped in and started doing everything I was doing and more. Whether it’s coordinating our shoots, managing communications, helping pack and dispatch orders, or just showing up with a coffee and the exact energy I need, Sophie is the heartbeat behind the scenes.
Sophie serves as Louvela’s Executive Coordinator and is a pivotal force behind the brand’s daily operations and strategic growth. With a professional background in client service and administrative support, Sophie brings a polished and highly organised approach to business management. Her experience in front-of-house and reception roles has equipped her with advanced communication, scheduling, and multi-tasking capabilities—skills she seamlessly applies in overseeing Louvela’s logistical and customer-facing systems.
In addition to her administrative expertise, Sophie also brings a professional modelling background to Louvela, contributing a unique dual perspective that strengthens both the creative and operational arms of the business. Her understanding of branding, visual storytelling, and industry-standard presentation enriches Louvela’s marketing and production efforts.
More than a colleague, Sophie began as Jasmine’s closest friend. When Louvela was still an idea, Sophie stepped in without hesitation to support its evolution. She quickly began replicating Jasmine’s workflow, learning the backend of the business, and establishing herself as Jasmine’s most trusted collaborator and right-hand partner. Her commitment is unwavering. Sophie would do anything to support Louvela’s mission and its founder.
Her dedication, loyalty, and multi-disciplinary background make her an indispensable part of Louvela’s DNA. Sophie embodies the brand's values—hard work, heart, and humility—and plays an integral role in ensuring that every aspect of the business functions with care and precision.